Best UK Reviews is a trading name of FlashSeven
ICO Registration Number: ZC121506
Last updated: October 2026
Who We Are
Best UK Reviews (bestukreview.co.uk) is operated by FlashSeven, a UK-based technology company registered with the Information Commissioner's Office (ICO) under registration number ZC121506.
For the purposes of data protection law, FlashSeven is the data controller for all personal data collected through bestukreview.co.uk.
Contact details:
General enquiries: support@bestukreview.co.uk
Editorial / direct: tom@bestukreview.co.uk
Privacy enquiries: privacy@flashseven.cloud
Price alert emails sent from: pricealert@bestukreview.co.uk
Postal address: 27 Old Gloucester Street, London, WC1N 3AX
Website: bestukreview.co.uk
What This Policy Covers
This privacy policy explains what personal data we collect when you use bestukreview.co.uk, why we collect it, how we use it, and your rights in relation to it. It applies to all users of bestukreview.co.uk including visitors, registered account holders, and price alert subscribers.
What Data We Collect and Why
When You Create an Account or Sign Up for Price Alerts
When you register for an account or submit your email to set a price alert, we collect:
- Email address — required. Used to send price drop alerts, account notifications, and our newsletter.
- Mobile number — optional. Only collected if you choose to receive SMS or WhatsApp alerts. These channels are not currently active but the option may be available in the future.
- Account credentials — a secure password to protect your account.
- Price alert preferences — the products you choose to track and your target price thresholds.
When You Use the Price Tracker
We collect and store:
- Products you add to your personal watchlist
- Your target price thresholds
- Your alert frequency preference (how often you want to hear from us about price changes)
When You Browse the Site
We collect standard technical data including:
- IP address
- Browser type and version
- Pages visited and time spent
- Referring website
This data is used for site analytics, security, and performance. It is not used to identify you personally.
Account Holders Are Subscribers
Important: By creating an account on bestukreview.co.uk, you become a subscriber to Best UK Reviews communications.
This means when you register — whether to set a price alert, track product prices, or access your personal dashboard — you are automatically added to our subscriber list and will receive:
- Price drop alert emails — triggered when a product you are tracking drops to or below your target price
- Monthly personal price summary — a monthly email summarising price changes on your tracked products
- Best UK Reviews newsletter — periodic emails covering new product reviews, best lists, and notable price drops across the site
This is consistent with the UK Privacy and Electronic Communications Regulations (PECR) soft opt-in rule, which permits us to send marketing communications to customers who have provided their email address in the context of using our services, provided those communications relate to similar products and services. Our newsletter content — deals, price drops, and product reviews — is directly related to the price tracking service you signed up for.
You can unsubscribe from the newsletter at any time using the unsubscribe link in any email we send. Unsubscribing from the newsletter does not cancel your price alert emails — you can manage those separately in your account dashboard.
How We Use Your Data
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Sending price drop alerts | Email address, tracked products, price thresholds | Contract — delivering the service you signed up for |
| Sending monthly price summaries | Email address, tracked products | Contract — delivering the service you signed up for |
| Sending the Best UK Reviews newsletter | Email address | Legitimate interests (soft opt-in) — related to the price tracking service |
| Managing your account | Email address, account credentials | Contract |
| Improving the site | Technical browsing data | Legitimate interests |
| Complying with legal obligations | Any relevant data | Legal obligation |
We do not use your data for automated decision-making or profiling that has a legal or significant effect on you.
Affiliate Links and Third-Party Websites
Best UK Reviews earns a commission when you click an affiliate link and make a purchase. This is at no extra cost to you. When you click a Buy Now or affiliate link on our site, you leave bestukreview.co.uk and the third-party retailer's own privacy policy applies from that point.
Our active affiliate partnerships include:
- Amazon Associates (Amazon)
- eBay Partner Network (eBay)
- Sovrn Commerce
- Skimlinks
- Additional affiliate networks as approved (see our current list on the website)
We do not share your personal data with affiliate networks. Commission tracking is handled through the affiliate link itself — no personal data is transmitted.
Who We Share Your Data With
We share data only where necessary to operate the service:
| Third Party | Purpose | Data Shared |
|---|---|---|
| Supabase | Database and authentication hosting | Account data, price tracking data |
| Email service provider (SendGrid / Postmark) | Sending price alerts and newsletters | Email address, alert content |
| Twilio (future) | SMS and WhatsApp alerts when activated | Mobile number (only if provided) |
| FlashSeven | Parent company and data controller | All data as the operating entity |
We do not sell your personal data to any third party. We do not share your data with advertisers.
How Long We Keep Your Data
| Data Type | Retention Period |
|---|---|
| Account data | For as long as your account is active, plus 12 months after account closure |
| Price alert data | For as long as the alert is active. Personal product tracking automatically expires after 6 months. |
| Email communication records | 24 months |
| Technical browsing data | 12 months |
Cookies
We use cookies to operate the site, remember your login session, and collect analytics data. A cookie notice is displayed on your first visit to bestukreview.co.uk. You can manage your cookie preferences at any time through your browser settings or our cookie management tool.
Your Rights
Under UK data protection law (UK GDPR and the Data Protection Act 2018) you have the following rights:
Right to access — you can request a copy of the personal data we hold about you.
Right to rectification — you can ask us to correct inaccurate data we hold about you.
Right to erasure — you can ask us to delete your personal data. Note that some data may need to be retained to comply with legal obligations.
Right to restrict processing — you can ask us to limit how we use your data in certain circumstances.
Right to data portability — you can ask for your data in a portable format.
Right to object — you can object to us processing your data for marketing purposes at any time. The unsubscribe link in every email is the quickest way to do this.
Right to withdraw consent — where processing is based on consent, you can withdraw it at any time.
To exercise any of these rights, contact us through our contact page at bestukreview.co.uk/contact. We will respond within 30 days.
Complaints
If you are unhappy with how we handle your personal data, you have the right to complain to the Information Commissioner's Office (ICO):
ICO website: ico.org.uk
ICO helpline: 0303 123 1113
We would appreciate the opportunity to address your concern directly before you contact the ICO — please reach out to us first at support@bestukreview.co.uk.
Changes to This Policy
We may update this privacy policy from time to time. When we make significant changes, we will notify registered users by email. The "Last updated" date at the top of this page reflects the most recent version.
Best UK Reviews is a trading name of FlashSeven | ICO Registration: ZC121506